Our History
Our Land Rover Waterloo dealership is part of a group of companies called Grand Touring Automobiles (GTA). Grand Touring Automobiles houses all the major British car brands such as Jaguar, Aston Martin and Bentley. When Grand Touring Automobiles first opened its doors, it was the only Canadian retailer for these main British brands. In 2009, an automotive executive, Paul Cumming purchased GTA group from its owner, David Geneen. At present, Paul Cumming is the Dealer Principal and the CEO of Grand Touring Automobiles. Furthermore, GTA group has known a remarkable growth and has several dealerships from the east to the west coast of Canada. At Land Rover Waterloo, we are very proud to be part of this successful group of companies.
The Land Rover Brand and Legacy
The Land Rover journey started several years ago thanks to the sharp and creative mind of a man called Maurice Wilks. In 1947, he started sketching the silhouette of the very first Land Rover vehicle in the sand. Wilks loved innovation and was always looking ahead for the latest ideas. To this day, thanks to the hard work and dedication of our Land Rover engineers and designers this legacy of innovation is being carried forward. For instance, Land Rover has some groundbreaking technologies that are currently being developed such as the transparent bonnet that would allow drivers to see the direction of the front wheels and the road immediately ahead. Be expectant, because the best is still yet to come for Land Rover!
About Our Dealership
At Land Rover Waterloo, we strive daily to make sure we provide a level of service that is worthy of the Land Rover brand and the lifestyles of our high-end clientele. So we work hard to make sure our customers are happy and satisfied with the level of service we offer. Our main objective therefore goes above and beyond simply selling luxury vehicles, we desire to provide a unique Land Rover dealership experience for everyone who walks into our dealership.